Who We Are
TradeWinds Island Resorts includes TradeWinds Island Grand, the largest beachfront resort in St. Pete Beach, and RumFish Beach Resort by TradeWinds, home of the popular RumFish Grill restaurant. In October 2019, it was acquired by 1754 Properties, a South Florida-based institutional owner and manager of hotels. The properties will continue to function as two independent resorts, with the “stay at one - play at two” concept. New investment capital will provide additional resources to further enhance the resort’s widespread appeal and position TradeWinds as one of the top beach resorts in the country, focusing on the needs of its consistent and loyal customer base.
The resorts have long been a friend of the environment, and have been awarded the Florida Green Lodging certification by the Florida Department of Environmental Protection for protecting the area’s natural resources, reducing waste and minimizing pollution. It was the first resort on St. Pete Beach to plant sea oats which help prevent erosion and install turtle-friendly amber lighting on the beachfront. The TradeWinds EcoTeam raises awareness about the effects of the human footprint, and holds beach cleanups and brings guest speakers to speak to employees, guests and local residents.
TradeWinds has stepped up to serve the community as well, supporting such programs as Ronald McDonald House, Fishing for Hearts, Habitat for Humanity, Academy Prep Centers for Education, Tampa Bay Watch, Southeastern Guide Dogs, Salvation Army and more.
Learn more about our management team below:
Travis Johnson, VP of Marketing
Travis Johnson, Vice President of Marketing, is responsible for all marketing initiatives both inside and outside the company. He also oversees the in-house ad agency that handles all aspects of advertising and collateral production for the TradeWinds properties including concept, graphic design, copywriting, print production, video production and media purchases. In addition, Johnson is responsible for the marketing plan and strategies for leisure market segments and the execution of strategies for the group and commercial market segment. As the departmental director, Johnson develops the marketing budget and oversees the marketing services, public relations, and promotions staff. He also coordinates all community sponsorships including the Tampa Bay Buccaneers and Tampa Bay Lightning as well as oversees the marketing plan for all RumFish Grill locations. Johnson, who has been with TradeWinds since 2001, began his career as an intern and moved into several roles in the company including director of recreation/activities, guest service manager and director of resort operations/services. He most recently served as the General Manager for the RumFish Beach Resort where he oversaw the day-to-day operations of the 211-room resort. Johnson currently serves on the Pinellas Florida Restaurant & Lodging Association Board of Directors. He previously served on the Tampa Bay Beaches Chamber of Commerce Board from 2009-2016 and was Chairman in 2015. A native of Canada, Johnson attended Bemidji State University and graduated with degrees in Mass Communication and Sport Management studies. Johnson resides in St. Petersburg with his wife and two daughters.
Jeffrey Fredrickson, VP of Food & Beverage
Jeff Fredrickson, TradeWinds Food & Beverage Director, has been with the properties for 18 years. Fredrickson oversees all aspects of food and beverage service at the Island Grand and RumFish Beach Resort, which includes 14 dining and entertainment venues. With more than 34 years of experience in the hospitality industry, Fredrickson is a graduate of the esteemed Culinary Institute of America. Before joining the TradeWinds, he worked as the Executive Chef for several prestigious venues, including Trump Taj Mahal Casino & Resort, the Hotel Condado Beach in San Juan, Puerto Rico and the Grand Bay Hotel in Miami. In conjunction with his culinary team, Fredrickson helped launch the first-ever TradeWinds Island Resorts cookbook, “Flavors of the Beach.” A Boston native, Fredrickson currently resides in St. Petersburg with his wife, Ella, and their three children.
Terry Popelka, VP of Sales
Terry Popelka, Vice President of Sales, is the most recent addition to the TradeWinds executive team, coming on board in 2009. In this position, Popelka leads the group sales team along with the conference services and catering programs for both TradeWinds Island Resorts. A 20-year hospitality industry veteran, Popelka spent five years with TradeWinds from 1995 to 2000. He left as National Sales Manager to continue his career with Starwood as Director of Northeast Sales for the Walt Disney World Swan and Dolphin Resort in Orlando, Florida. During his nine years with this property, he was named the 2008 Sales Manager of the Year for large hotels. Popelka attended Valencia Community College and the University of Central Florida and is a member of the New York Society of Association Executives (NYASE) and Financial and Insurance Conference Planners (FICP).
Shelly Palmquist, VP of Revenue Management
Shelly Palmquist’s career has been dedicated to the hospitality industry, having served more than 33 years at the TradeWinds Island Resorts, in addition to several other vacation ownership companies. Currently, she is the Vice President of Revenue Management, responsible for overseeing the room revenue department, group and leisure reservations, and the tour and travel market. Palmquist began as a reservation agent and worked in several positions including reservation manager, group reservation manager and reservations and revenue director. She is responsible for daily revenue forecasting and rate adjustments as well as the annual room revenue budget. Palmquist has participated in numerous revenue management workshops and is Navis certified. A native of Trenton, New Jersey, she has lived in the St. Petersburg area most of her life. She resides with her husband in Seminole and has two grown children.
Elda Vaso, VP of Finance and Accounting
Elda Vaso, Vice President of Finance and Accounting, has been with the TradeWinds Resort team for almost 18 years. Vaso joined the accounting team in 1998 and has held different positions within the department, including accounting assistant, staff accountant, assistant controller, and financial controller. Her responsibilities as VP of Finance and Accounting include financial reporting, banking, budgeting and leading the accounting team. A native of Albania, she moved to Florida in 1996. Vaso attended University of Tirana, and graduated in 1995 with a degree in Economics, specializing in Financial Accounting. She lives in St. Petersburg with her husband and two children.
Glenn Willocks, VP of Human Resources
Glenn Willocks, Vice President of Human Resources, started at TradeWinds Island Resorts as a bellman in 2007. He moved into a training role in the HR department in 2008 and grew from there. His responsibilities now include all facets of human capital management and people services. Glenn is a native Floridian and has spent his entire career in the hospitality industry. He worked in operations at Walt Disney World while attending college at the University of Central Florida, then learned the restaurant business by working every position at Bennigan’s prior to joining TradeWinds. He became a certified Professional in Human Resources in 2013 and earned the Senior Professional in Human Resources designation in 2016. In 2016, Glenn was appointed by the Society for Human Resource Management's Governmental Affairs team to serve as an advocacy leader for workplace public policy. Glenn is very active in workforce development initiatives in the community and is a fervent advocate for the hospitality industry locally and at the national level. He currently serves on the Career Development HR sub-committee for the American Hotel & Lodging Association, on the Board of Directors for CareerSource Pinellas, and is an active member of the SuncoastHR Association’s Board of Directors. Glenn lives in Largo with his fiancé, Sarah, and their two dogs.
Timothy Johnson, Director of Front Line Operations
Timothy Johnson, Director of Front Line Operations, oversees all front of the house operations for both TradeWinds Island Grand and RumFish Beach Resort properties. He has been with TradeWinds Island Resorts since 1996. He has previously held positions as the Front Desk Manager, Director of Housekeeping, and most recently, General Manager for the RumFish Beach Resort property. He graduated in 1996 from Schiller International University in Dunedin, Florida with a Bachelor's of Business Administration in Hotel Management. Born in Bridgetown, Barbados, Tim relocated to Florida in 1994. He currently lives in St. Petersburg, Florida with his wife, Mirela, 2 sons and daughter.
Markelito (Marko) Saint-Hubert, Director of Back Line Operations
Marko Saint-Hubert, Director of Backline Operations, oversees daily operation of all back-of-the-house services for the resorts; including Housekeeping, Laundry, and Engineering. In addition, he is a Lead member of the project management team for all TradeWinds Island Resorts renovations. St. Hubert has over 23 years of managerial experience. He started his professional career in the retail industry with Office Depot as part of their Management team. St. Hubert has worked for TradeWinds since 1999 in numerous positions and has been recognized throughout his career for his excellent leadership qualities. He has received the company’s highest honor as the Manager of the Year for 2003, 2009, and 2011. St. Hubert holds a Master of Business Administration degree, specializing in Marketing & International Business from the University of South Florida. He also has a Bachelor of Arts degree in Business Management from Eckerd College where he was an NCAA Student Athlete and Captain of the basketball team. St. Hubert enjoys traveling, spending time with his wife and two children and absolutely looks forward to football season. He is fluent in several languages including French-Creole and is now learning Spanish and Portuguese.