Who We Are
In January of 1999, CEO Tim Bogott formed an investment group to acquire Fortune Hotels, Inc., parent company of the TradeWinds Island Resorts. Since acquiring TradeWinds, Bogott has directed a capital improvement program totaling over $60 million at TradeWinds Island Resorts, including the addition of the Grand Palm Colonnade – an 8,000 square foot pre-conference garden atrium and over 10,000 square feet of new meeting space in the fully air-conditioned and carpeted Pavilion. In addition, a total top to bottom renovation of all 585 rooms at the Island Grand property was completed in March 2012.
In 2004, the company launched a condominium conversion project of 288 units in its Jacaranda building, which achieved sell out by August 2005. All units then joined TradeWinds Rental Management Program. In addition, numerous other improvements have been made to that resort.
In 2013, the property underwent an exciting transformation to include adding the popular RumFish Grill where patrons are amazed by the 33,500-gallon aquarium featured on Animal Planet's "Tanked."
Today, the management team oversees each of our 800 guest rooms and suites, 14 food and beverage venues, seven pools and endless activity options to provide our guests with the perfect vacation, meeting or event.
Learn more about our management team below:
Keith Overton, CHA, President and COO
Keith Overton is President and COO overseeing TradeWinds Island Resorts – the TradeWinds Island Grand and RumFish Beach Resort St. Pete Beach and RumFish Grill. Overton oversees all 1,100 employees, the company’s operations, sales and marketing efforts, accounting functions, human resource functions, and capital improvements projects at the resorts, as well as ensuring the resorts uphold the standard of service consistent with the TradeWinds name. Overton has led the TradeWinds family since 1995 and is a 29-year veteran of Florida's hospitality industry. Overton previously held positions as general manager for Karena Hotels in Orlando, where he served under Joe Kane, a past CEO of Lodging for the Cendant Corporation and past chairman for the American Hotel and Lodging Association. Overton has also worked for such reputable hotel companies as The Ritz-Carlton and Walt Disney World in numerous director and operating positions. Overton was named Tourism Person of the Year in 2011 by the Tampa Bay Beaches Chamber of Commerce. He served as the president of the Pinellas County Hotel & Motel Association from 2000 to 2003 and served on the Florida Hotel & Motel Association’s board of directors from 1999-2005. He was the 2010 chairman for the board of the Florida Restaurant and Lodging Association. Overton currently serves on the Board of Directors for the American Hotel & Lodging Association and is a member of its prestigious Resort Committee. He served as the 2004 and 2008 chairman for the Hospitality Alliance Scholarship Foundation of Tampa Bay and has been a director on the foundation’s board since 1998, as well. Overton is an avid outdoorsman and conservationist and serves as a member of Tampa Bay Watch’s Board of Directors, the Board of Visitors for the Florida Institute of Oceanography and previously served on the Florida Wildlife Federation’s Board of Directors. Overton is actively involved with many charities in the Tampa Bay area, including the Ronald McDonald Houses of Tampa Bay. He founded Athletes for Hearts, Inc. in 2007, which raises money for families with children with life-threatening heart conditions. His daughter MacKenzie, now 22 years old, was the recipient of a heart transplant at just 17 days old. A native of Kissimmee/Orlando, Florida, Overton is a graduate of Concord University, West Virginia, and the University of Central Florida, Orlando. He has a Bachelor’s Degree in Travel Industry Management and received his MBA in International Hotel and Tourism Management from Schiller International University and has been designated as a Certified Hotel Administrator (CHA) since 2001.
Jeffrey Fredrickson, VP of Food & Beverage
Jeff Fredrickson, TradeWinds Food & Beverage Director, has been with the properties for 18 years. Fredrickson oversees all aspects of food and beverage service at the Island Grand and RumFish Beach Resort, which includes 14 dining and entertainment venues. With more than 34 years of experience in the hospitality industry, Fredrickson is a graduate of the esteemed Culinary Institute of America. Before joining the TradeWinds, he worked as the Executive Chef for several prestigious venues, including Trump Taj Mahal Casino & Resort, the Hotel Condado Beach in San Juan, Puerto Rico and the Grand Bay Hotel in Miami. In conjunction with his culinary team, Fredrickson helped launch the first-ever TradeWinds Island Resorts cookbook, “Flavors of the Beach.” A Boston native, Fredrickson currently resides in St. Petersburg with his wife, Ella, and their three children.
Travis Johnson, VP of Marketing
Travis Johnson, Vice President of Marketing, is responsible for all marketing initiatives both inside and outside the company. He also oversees the in-house ad agency that handles all aspects of advertising and collateral production for the TradeWinds properties including concept, graphic design, copywriting, print production, video production and media purchases. In addition, Johnson is responsible for the marketing plan and strategies for leisure market segments and the execution of strategies for the group and commercial market segment. As the departmental director, Johnson develops the marketing budget and oversees the marketing services, public relations, and promotions staff. He also coordinates all community sponsorships including the Tampa Bay Buccaneers and Tampa Bay Lightning as well as oversees the marketing plan for all RumFish Grill locations. Johnson, who has been with TradeWinds since 2001, began his career as an intern and moved into several roles in the company including director of recreation/activities, guest service manager and director of resort operations/services. He most recently served as the General Manager for the RumFish Beach Resort where he oversaw the day-to-day operations of the 211-room resort. Johnson currently serves on the Pinellas Florida Restaurant & Lodging Association Board of Directors. He previously served on the Tampa Bay Beaches Chamber of Commerce Board from 2009-2016 and was Chairman in 2015. A native of Canada, Johnson attended Bemidji State University and graduated with degrees in Mass Communication and Sport Management studies. Johnson resides in St. Petersburg with his wife and two daughters.
Terry Popelka, VP of Sales
Terry Popelka, Vice President of Sales, is the most recent addition to the TradeWinds executive team, coming on board in 2009. In this position, Popelka leads the group sales team along with the conference services and catering programs for both TradeWinds Island Resorts. A 20-year hospitality industry veteran, Popelka spent five years with TradeWinds from 1995 to 2000. He left as National Sales Manager to continue his career with Starwood as Director of Northeast Sales for the Walt Disney World Swan and Dolphin Resort in Orlando, Florida. During his nine years with this property, he was named the 2008 Sales Manager of the Year for large hotels. Popelka attended Valencia Community College and the University of Central Florida and is a member of the New York Society of Association Executives (NYASE) and Financial and Insurance Conference Planners (FICP).
Shelly Palmquist, VP of Revenue Management
Shelly Palmquist’s career has been dedicated to the hospitality industry, having served more than 33 years at the TradeWinds Island Resorts, in addition to several other vacation ownership companies. Currently, she is the Vice President of Revenue Management, responsible for overseeing the room revenue department, group and leisure reservations, and the tour and travel market. Palmquist began as a reservation agent and worked in several positions including reservation manager, group reservation manager and reservations and revenue director. She is responsible for daily revenue forecasting and rate adjustments as well as the annual room revenue budget. Palmquist has participated in numerous revenue management workshops and is Navis certified. A native of Trenton, New Jersey, she has lived in the St. Petersburg area most of her life. She resides with her husband in Seminole and has two grown children.
Elda Vaso, VP of Finance and Accounting
Elda Vaso, Vice President of Finance and Accounting, has been with the TradeWinds Resort team for almost 18 years. Vaso joined the accounting team in 1998 and has held different positions within the department, including accounting assistant, staff accountant, assistant controller, and financial controller. Her responsibilities as VP of Finance and Accounting include financial reporting, banking, budgeting and leading the accounting team. A native of Albania, she moved to Florida in 1996. Vaso attended University of Tirana, and graduated in 1995 with a degree in Economics, specializing in Financial Accounting. She lives in St. Petersburg with her husband and two children.
Glenn Willocks, VP of Human Resources
Glenn Willocks, Vice President of Human Resources, started at TradeWinds Island Resorts as a bellman in 2007. He moved into a training role in the HR department in 2008 and grew from there. His responsibilities now include all facets of human capital management and people services. Glenn is a native Floridian and has spent his entire career in the hospitality industry. He worked in operations at Walt Disney World while attending college at the University of Central Florida, then learned the restaurant business by working every position at Bennigan’s prior to joining TradeWinds. He became a certified Professional in Human Resources in 2013 and earned the Senior Professional in Human Resources designation in 2016. In 2016, Glenn was appointed by the Society for Human Resource Management's Governmental Affairs team to serve as an advocacy leader for workplace public policy. Glenn is very active in workforce development initiatives in the community and is a fervent advocate for the hospitality industry locally and at the national level. He currently serves on the Career Development HR sub-committee for the American Hotel & Lodging Association, on the Board of Directors for CareerSource Pinellas, and is an active member of the SuncoastHR Association’s Board of Directors. Glenn lives in Largo with his fiancé, Sarah, and their two dogs.
Timothy Johnson, Director of Front Line Operations
Timothy Johnson, Director of Front Line Operations, oversees all front of the house operations for both TradeWinds Island Grand and RumFish Beach Resort properties. He has been with TradeWinds Island Resorts since 1996. He has previously held positions as the Front Desk Manager, Director of Housekeeping, and most recently, General Manager for the RumFish Beach Resort property. He graduated in 1996 from Schiller International University in Dunedin, Florida with a Bachelor's of Business Administration in Hotel Management. Born in Bridgetown, Barbados, Tim relocated to Florida in 1994. He currently lives in St. Petersburg, Florida with his wife, Mirela, 2 sons and daughter.
Markelito (Marko) Saint-Hubert, Director of Backline Operations
Marko Saint-Hubert, Director of Backline Operations, oversees daily operation of all back-of-the-house services for the resorts; including Housekeeping, Laundry, and Engineering. In addition, he is a Lead member of the project management team for all TradeWinds Island Resorts renovations. St. Hubert has over 23 years of managerial experience. He started his professional career in the retail industry with Office Depot as part of their Management team. St. Hubert has worked for TradeWinds since 1999 in numerous positions and has been recognized throughout his career for his excellent leadership qualities. He has received the company’s highest honor as the Manager of the Year for 2003, 2009, and 2011. St. Hubert holds a Master of Business Administration degree, specializing in Marketing & International Business from the University of South Florida. He also has a Bachelor of Arts degree in Business Management from Eckerd College where he was an NCAA Student Athlete and Captain of the basketball team. St. Hubert enjoys traveling, spending time with his wife and two children and absolutely looks forward to football season. He is fluent in several languages including French-Creole and is now learning Spanish and Portuguese.