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Corporate event planners, meet your TradeWinds’ sales team

At TradeWinds Island Resorts, every group is given executive treatment, and it all starts with our exceptional staff. Here, consider our experienced team an extension of you — the group planner. We’re here to help with virtually every aspect of your event, making it an experience that will stay with your guests long after they return home.

Every group is assigned its own sales manager, group reservations agent and convention service manager, on call 24/7 during your meeting!  Our sales managers are dedicated to helping you understand TradeWinds group offerings. Your sales manager will ensure that your group’s individual needs are met. Please submit a RFP as an initial introduction; one of our sales managers will get back to you within a few hours to begin planning your events. If you’ve already spoken to a sales manager, please feel free to contact him or her directly using the e-mail and phone numbers listed below. For other inquiries, e-mail  or call 800.345.6461.

Photo of Terry Popelka

Terry Popelka

Terry Popelka, Vice President of Sales, leads the overall group sales team, conference services and catering programs. Before joining TradeWinds Island Resorts in November 2009, Terry was with the Walt Disney World Swan and Dolphin Resort as the Director of Northeast Sales for just nine years. Terry received numerous awards during his career with Starwood, and in 2008, he was named Starwood sales person of the year for all of North America. A veteran of the hospitality industry, Terry started his career in hospitality sales with TradeWinds back in 1995. , 727.363.2245

Photo of Mike Wagner

Mike Wagner

Mike Wagner, Director of Group Sales, is responsible for day-to-day operations of group sales. Mike moved to Colorado in 1993, where he owned and operated a bed and breakfast in a historic mining town. This began his love for the hospitality industry. Mike has served on several Chamber of Commerce Boards and was chairman of the Town Promotion Commission where his bed and breakfast was located. Mike has been with the TradeWinds since 1999 working in the Midwest territory and was named Sales Manager of the Year in 2007. , 727.363.2242

Photo of George Bentley

George Bentley, CMP

George Bentley, Director of Convention and Catering Services, leads our catering and convention services teams at both of our resorts. Before returning to TradeWinds Island Resorts in February 2011, George was Director of Catering/Convention Services at PGA National Resort & Spa in Palm Beach Gardens, Florida for two years, Director of Event Management at the Renaissance Vinoy Resort & Golf Club in St. Petersburg for three years and most recently served as Director of Food & Beverage for the Clearwater Beach Hilton for three years. , 727.363.2331

Photo of Karleen Johnson

Karleen Johnson, CMP

Karleen Johnson, National Sales Manager for the Midwest, joined the TradeWinds Island Resorts in June of 2000. Prior to her promotion in January of 2008, Karleen held previous positions at TradeWinds as Catering Sales Manager and Convention Service Manager. She earned a Bachelor’s degree in Hospitality Management from the University of Florida. Karleen was named TradeWinds’ Catering and Convention Service Manager of the Year in 2005 and obtained her CMP Certification in 2006. , 727.363.2380

Photo of Katie Cumby

Katie Cumby

Katie Cumby, National Sales Manager for the Southeast, joined TradeWinds after graduating with a Bachelor’s degree in Tourism Management and Event Planning from Indiana University. She initially joined the TradeWinds team in January 2010 as an Intern before accepting a full-time position as Catering Sales Manager a few months later. In December 2011, Katie was promoted to Small Meetings Manager. She spent two years in that position before transiting into her current role as a National Sales Manager. , 727.363.2236

Photo of Heather Sill

Heather Sill

Heather Sill, National Sales Manager for the Mid Atlantic & Northeast, moved to the St. Petersburg area from Indiana in 2001. Heather previously worked in the Sales Department at TradeWinds Island Resorts for five years and returned in 2013 as the National Sales Manager for the Mid Atlantic and Northeast territory. Heather has sold the Pinellas county beaches for over seven years and is a member of the Toastmaster International. She is very excited to share her passion for the area and all that TradeWinds has to offer its guests. , 727.363.2231

Photo of Jenna Arnal

Jenna Arnal

Jenna Arnal, Catering Sales Manager, was born and raised in sunny St. Petersburg and received her Bachelor’s degree in Marketing and Management from USF. After working in the hospitality industry in numerous positions for five years, Jenna began her career at TradeWinds in January 2013. Quickly becoming acquainted with nearly every aspect of our beautiful property, she joined the sales team in August 2013. By October 2013, she was quickly promoted to Small Meetings Sales Manager, then to Catering Sales Manager. , 727.367.6477

Photo of Adrian Robbins

Adrian Robbins

Adrian Robbins, National Sales Manager, is a former member of the prestigious Les Clef d’Or USA organization. With more than 16 years of experience in the hospitality industry, Adrian has hosted more than 300 weddings as a planner, ordain minister and notary public. She’s a certified concierge, past President of DECA and the Bay Area Concierge Association. She currently holds the position as Advisory to the Bay Area Concierge Association Board of Directors. Her motto is In Service through Friendship. , 727.363.2272

Photo of Julie Manes

Julie Manes

Julie Manes, Wedding Sales Manager, exhibits an uncommon level of personal concern, attention to detail and an aura of calm to make sure her brides have their perfect day. She joined the TradeWinds Island Resorts team back in 1997, working in Convention Services, then took a new direction in 2004. Now she is back, helping brides and their families plan and host their special day on the best beach in America. For more information or to plan a visit to TradeWinds Island Resorts, you can reach Julie at:  , 727.363.2309

Photo of Karen Lumpkin

Karen Lumpkin

Karen Lumpkin, Tour and Travel Sales Manager, was born and raised in Indiana, where she operated a small catering company with her mother for many years. After working in the local court system in numerous positions, Karen decided to move to the Florida Keys where she spent four years. Karen then migrated to beautiful St. Pete Beach as the Department Coordinator in Tour and Travel for TradeWinds. Karen Lumpkin was promoted to Tour and Travel Sales Manager in early 2009. , 727.363.2241

Photo of Alana Owens

Alana Owens

Alana Owens, Convention Services Manager, was born in St Petersburg and moved to Washington State where she received a Bachelor’s degree in Business Administration from U.W. After 16 years in the Pacific Northwest, she moved back to her hometown in August of 2011 and joined the TradeWinds team as a Booking Administrator. In January of 2012, Alana took on the responsibilities of Catering Coordinator and was named Employee Partner of the Year. In April of 2013, she took on an additional role as the Site/FAM Coordinator and in January 2014, Alana was promoted to her current role. , 727.363.2258